Significance/Context Remarks
During the 1910s, the land that would make up West Hollywood was mostly rural in nature, but by the early 1920s its position between the motion picture studios in Hollywood and the preferred residential area for film stars in Beverly Hills led to its urbanization, with sewer and gas lines being installed and residential streets graded. This also led to the opening of a number of car dealerships featuring showrooms and service garages. Howard Preston Co. Ford Dealership closed shortly after it opened, an apparent victim of the Great Depression. The building spent 1933 to 1966 housing a variety of non-automotive businesses, including Hamel Radiator Corporation (1933), Ashburn Brothers Heating (1950), Airomatic Heating (1954), and the Herman Schlorrman Furniture Warehouse (1965). In 1966, it was returned to its original purpose with the opening of Auto Europa, and it remains a car dealership today, doing business as the Heritage Classics Motorcar Company. Though two other West Hollywood dealerships survive from this era, both have been extensively remodeled, leaving this as the most intact example.