1238 Collins Ave Miami Beach, Florida USA

La Flora Hotel

Construction date: documented 1924*

Current name:

La Flora


G.L. Pfeiffer


A.L. Sammons


Collins avenue hotel, Art Deco.

Symmetrical tripartite primary facade design (east elevation); Continuous eyebrow slightly rounded at building corners above first floor level; Portholes with central sculptural relief panels on either side of central bay; Interior and exterior multi-colored terrazzo floor designs; Horizontal banding just below second floor level windows; Each of the three bays is framed by a low-relief rectangle extending from the base of the second floor level windows to above the third floor level windows; Second low-relief rectangle centered above the third floor level windows at each bay extend up to the roofline; "La Flora" signage centered on east elevation just below second floor level windows

Open to the public:


Significant Owner(s):

William R. Johnson (original)


Status of Historic Designation:

Designated at National level : Miami Beach Architectural District, 1979
Designated at Local level : Ocean Drive/Collins Avenue District, 1986

Area(s) of Significance:

Community Planning and Development

Associated Files:

Architectural Description:

This is a 3-story, 3-bay domestic building in the Art Deco style built in 1924. The building is rectangular in plan. The structural system is concrete block stucco. The foundation is reinforced concrete. Exterior walls are stucco and coral stone. Coral stone rock ornaments east elevation at the first floor level (exterior wall lining the porch). The building has a flat with parapet roof. Windows are replacement aluminum jalacy casement. Jalacy casement windows found in pairs along visible elevations. There is a single-story, full-span open porch characterized by an integrated (under the main) roof with round fluted stuccoed posts. Recessed full-span porch runs the length of the east elevation; Continuous eyebrow rounded at corners extends out from building to shade portions of porch; Multi-colored terrazzo floor design including terrazzo "La Flora" signage. There is a single-story, front, porch addition. Addition and remodeling front of building, including addition of porch (David Ellis, architect).

* Date source: Miami-Dade County Property Appraiser

Description generated by RuskinARC.